One of the hardest parts of getting started with a new website, especially if you’ve never had one, is knowing what you need, how much to budget and when to get help. And when you’re just getting started you want to avoid over-spending by prioritizing what you need and how you phase in the implementation.
By Mike Daniels, MPA When it comes to short run printing (500 copies or less) I like to recommend the use of digital inkjet or toner color digital press production when a publisher has color images they want to place throughout their book. If a book will contain a certain number of color photos or
By Teresa Funke Reprinted: From Speaker Magazine (2014) I self-published my first book, an historical novel, back in 2002, and immediately threw myself into the full-time job of marketing. As an independent fiction writer, there were many hurdles to overcome, and I put much of my creative energy into concocting out-of-the-box ways to attract attention
By Corrinda Campbell Summary On April 21st, 2015 Google changed the mobile search landscape by announcing that search results appearing on Smartphones will not include websites that aren’t mobile ready. It matters to you if you have or are going to have a website. You need a mobile ready, preferable responsive, website that is easy to view and
By BlueInk Review Every book needs a description of its contents – that snappy teaser copy you traditionally see on the back cover. When done properly, it lures readers in, as well as signals what audience the book is targeting. And it’s invaluable on marketing materials, author websites and other promotional materials. But at BlueInk