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Topic Descriptions
FRIDAY
| SATURDAY
 Launching
a Powerful PR Campaign with Guerrilla Publicity
Rick Frishman, president of Planned
Television Arts and is known as one of the most powerful and energetic
publicists in the media industry. His media launches have created bestseller
status for Mitch Albom, Stephen King, Caroline Kennedy, President Jimmy
Carter, John Grisham, and Jack Canfield. Author of Guerrilla Marketing and
the Author 101 series. Learn from a true master.
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 The
Secrets of Great Screenplays and Screenwriting
Dr. Linda Seger writes about the art of
screenplays and screenwriting. Her books include Creating Unforgettable
Characters, The Art of Adaptation, and Making A Good Writer Great. Academy
Award winner Ron Howard thinks that her books are a must read. Let this
global leader take you to the next level.
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 Branding
and Rights
John Kremer is the author of 1001 Ways to Market Your Books and back by
popular demand. Books are your brand; learn how to create and maximize their
persona so that the buzz is yours, and yours alone.
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 The
Craft of Creative Writing and Reading
Ellie Bryant is a professor at Spalding
University in the Mastery of Fine Arts program. No matter how good you think
you are, Ellie can make you better.
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 Coaching:
The Difference Between Survival and Success
Ellen Reid is a master publishing
coach, working with several award winning books and authors. You’ll learn
several techniques that will enhance your work.
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Editing Will Make Or
Break Your Book - Panel
Lydia Griffin, CIPA’s President
and past EVVY Award Chair will moderate
this dynamic group of editors who specialize is making your words soar.
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 Developing
a Unique Creative Voice
Kenn Amdahl is a CIPA Past President
and has authored several books including his latest, Joy Writing. A creative
voice applies to many areas. Ranging from fiction and nonfiction to poetry
and music, you'll sell more books if you have a unique voice, something that
you can learn. Prepare to tap your feet, hum some tunes and laugh lots.
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 Rounds
with the Pros
Judith Briles, Past, Past CIPA President
will Moderate this dynamic hour where you
select 2 tables to learn from a master in the publishing field. Always a
highlight of the College.
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 A
Night at the EVVYs
Dom Testa Who will be CIPA’s big book
award winners this year? Laugh, eat and cheer!
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SATURDAY
 Fair
Use and The 10 Most Important Things You Should Know about Permissions and
Releases -Copyright and fair use, what publishers must
know and understand when determining whether or not obtaining a permission
or release is necessary to use particular content, and what the permission
must contain.
Jon Tandler
practices corporate, publishing, and intellectual
property law, and is a Shareholder of Isaacson Rosenbaum P.C. in Denver,
Colorado. Back again to share the latest in what’s happening in the
publishing world. Bring your questions and line up early!
Internet Marketing, the New
Frontier
John Kremer is a master of marketing. In this session, he will reveal
and explore the latest techniques in what works … and doesn’t work in
Internet Marketing.
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Where’s
(and What’s) Your Focus—Writing, Publishing, Marketing, Speaking …?
Judith Briles, Colorado’s Book Shepherd and author of 24 books with
foreign rights in 10 countries will explore the various publishing doors,
how to maximize your entrance and how to sell books and make a living at it.
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Lights,
Camera, Mics, Action - Media Panel
Dom Testa, host of the #1 radio show in Denver will moderate this
panel of media users—TV, radio producers and print editors will all be here
for your questions.
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 Best
Seller Secrets Revealed from the Book Sellers Perch
Cathy Langer, lead buyer for the
Tattered Cover, will tell all including how best to work with the Tattered
Cover.
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 Mining
Your Niche
Barry Spilchuk is the author A Cup of Chicken Soup for the Soul
and a master of leading you through the process of identifying your
niche market, a critical element in the success of book selling.
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Mike
Daniels