5 Tips for Getting Publicity for Your Award

By: Mary Walewski

Did you win a CIPA EVVY book award? How do you get some well-deserved publicity for your book and the award you’ve won? Here are 5 ways to get some well-deserved publicity:

  1. Tell everybody you know and celebrate! Then, write a press release that includes what the award is, and why you won it. If you attended the ceremony, include your photo taken at the ceremony.
  1. Send the press release out to your local newspapers, alumni association, and any other organizations you belong to in your area of expertise.
  1. Post your good news on your blog, website and any social media you belong to.
  • Update your cover photos to include a cover of your book with the award on the cover. (Digital EVVY images and EVVY stickers for your book are available in CIPA’s online store.)
  • Announce it in your ezine, if you have one.
  • Link to any publicity from CIPA’s website and blog.
  • Post your press release on press release websites like PR Web. (Some are free and some are fee-based.)
  • Add the award to your book’s descriptions on Amazon, Goodreads, Smashwords, etc.
  1. Update your publicity information on your website’s media page to include your award.
  1. Add the award to your email signature.

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