Coming Up with Compelling Blog Topics
By Zoe DeVito of LetsGrow.Solutions
Most folks consider a website’s homepage to be the front door to visitors. On the contrary, a website’s blog tends to greet more search engine traffic than its homepage. Successful websites strategically use blogs to attract targeted visitors.
Blogging is one of the best ways to drive traffic to a website. Each new post adds a new page that can be found in a related Google Search. As more pages become indexed by Google, there is a greater chance for the website to be found in the search results. Google also favors websites that are updated often, so the more frequently blog posts are published, the greater a website’s presence can become!
It is crucial to maintain a blog for a prominent online presence, but it can be challenging to come up with topics to write about. The first step to producing quality topic ideas is understanding the needs and interests of the target audience. The next part of this article will follow the events of a fictitious author, Jeremy, who uses tactics to help him uncover blogging ideas.
30-Second Research with Google Search
Meet Jeremy, the author of a home herb gardening book. He recently wrote a blog post, “how to make essential oil with homegrown mint,” to provide a guide for an activity his readers are interested in. He knows the post is performing well because people are commenting on it and sharing it on social media. Because this post is doing well, Jeremy wants to write a similar article that might interest his readers. Bloggers who already regularly upkeep their blog like Jeremy also want to leverage their most popular blog topics.
Jeremy searches for the phrase “make mint essential oil” on Google to see what content is already out there. When he scrolls to the bottom of the Google Search results page, he notices a section called “Searches related to make mint essential oil.” In this section are related queries real people have searched for. These queries inform Jeremy about the needs of his target audience and provide him with ideas for related blog topics.
Like Jeremy, any author can search for terms related to their writing to discover complementary topics.
Provide Solutions for Troubled Tweeters
Authors don’t need to rely on adapting past blogging ideas to come up with new ones. Twitter’s search tool can provide quick insight on what your target audience wants to know more about.
Jeremy logs in to his Twitter account and searches for tweets containing the phrase “mint plant,” one of the many kinds of herbs he writes about in his gardening book. Twitter returns many results and one stands out to him right away.
The owner of a (most unfortunate) mint plant has a problem – their plant is dying! They don’t know why it is dying, since they are watering it appropriately, but Jeremy knows that other factors like exposure to sunlight also affect a plant’s growth. Armed with knowledge, Jeremy writes a blog post about tips for growing a healthy mint plant. He remembers to tweet a link to his blog post to the person who inspired him to write it, giving them an opportunity to read it. Plus, others who bemoan their herb-growing issues on Twitter can learn from the blog article and discover Jeremy’s book.
Ask Your Readers
Reaching out to readers and fans can reveal valuable clues to the needs of the author’s target market. Inquire what problems followers on social media have in relation to the themes or expertise detailed in the book. Send newsletter subscribers an email requesting what they would like to see next. Add a personal touch with a phone call or a letter. Take what’s found in the horse’s mouth and put it in a blog post!
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Zoe DeVito, LetsGrow.Solutions. Amplify your voice online! LetsGrow.Solutions is proud to announce two new internet marketing packages – CLASSIC and AGGRESSIVE. Drive targeted traffic to your website with search engine optimization (SEO) and advertising on Google Search and YouTube. Discover how internet marketing can bolster book sales, engage your intended audience, and establish your brand as an industry expert. Request a free SEO Report Card today and unearth where your website excels and how it can be rehabilitated to reach your unique business goals. Call Zoe DeVito now at (720) 523-3077 or email Zoe@LetsGrow.Solutions.
The views expressed herein are not those of Colorado Independent Publishers Association, its officers or directors. They are solely and completely those of the author. The Colorado Independent Publishers Association will not be held liable for any legal action resulting from information published in this newsletter, and the organization’s insurance will not cover any such action.