YouTube vs Instagram for Authors and Publishers

YouTube vs Instagram for Authors and Publishers

Here are some interesting statistics.

Over 2 billion users visit YouTube each month, and 70% of YouTube’s watch time comes from mobile devices.

Instagram has 1 billion active monthly users, 71% of whom are under the age of 35. Instagram users spend an average of 53 minutes on the site per day.

So how can an author use either or maybe both platforms to help sell books?

In this presentation, Val Vincent will look at YouTube and Instagram focusing on exactly that question. We will go over the pros and cons of both platforms along with user behavior for both Instagram and YouTube. Val will give you strategies and ideas on how to build an audience on both platforms and how you can market your business in a way to attract readers or get more sales.

Complete meeting details can be found here.

Approximate Video Runtime: 1:07

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