April 2018 CIPA Meeting

When:
April 21, 2018 @ 8:30 am – 12:00 pm America/Denver Timezone
2018-04-21T08:30:00-06:00
2018-04-21T12:00:00-06:00
Where:
Church of Scientology
2340 Blake St
Denver, CO 80205
USA
Cost:
$35 - Non-Members, $ 20 - Members (6pm night before event)

CIPA Members Register Here:

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Non-member/Guests Register Here:

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The Power of TV & Radio Publicity to Promote Books

The April CIPA meeting program will be focused on marketing and publicity and our panel of pros from television and radio will enlighten attendees on The Power of TV & Radio Publicity to Promote Books and why the use of the media is important as part of a publisher’s marketing plan.

Panelists will discuss how authors & publishers can pique the interest of shows’ producers to schedule them on their shows and the best ways to reach decision-makers. Attendees will learn about free and for-fee appearances and what kind of return you might see on your investment as well as how to prepare for an appearance and what to do and not do on air. In addition, authors and publishers will gain an appreciation for how and why media publicity enhances their book’s chances of being picked up by a distributor and sold in stores.

Meet our Panelists

Neal Browne, Former 9News Reporter and Anchor

For 23 years, Neal Browne served as a reporter and anchor for 9News, the NBC affiliate in Denver.  Besides general assignment, he also covered politics, the State Legislature, and several national political conventions. He was nominated for several Emmys and awarded two, both for live reporting. He broke the story nationally of the exit of Gary Hart from the 1988 Presidential race.

He also anchored a feature called “America Today” for two years, broadcast on more than 150 PBS-TV stations across the country and on Armed Forces Radio and Television in Europe.

He formed his own company in 1999 called Media 3, Inc. dba  Neal Browne & Associates, and TouchPoint Video, that focus on media training and helping businesses and non-profit organizations tell their stories more effectively, more memorably, and more compellingly.

Susan Witkin, KOA NewsRadio News Anchor

Susan Witkin is an award-winning American broadcast journalist who is currently a KOA NewsRadio News Anchor.  Named as one of the Outstanding Young Women of America in 1987, over the years the awards she’s received include Best Newscast from the Colorado Broadcast Association, a 1st Place award for the Los Angeles Riot Coverage, in 1992, a 1st Place award from the Radio-Television News Directors Association and a second place award for Special Report from the Saudi Arabia Associated Press.

Susan has been an Anchor and General Assignment reporter for KBCO-FM/KADE-AM radio, Boulder, Colorado, an Assistant News Director, at KSPN-FM/television, Aspen, Colorado, Assistant News Director at KIUP/KRSJ-FM, Durango, Colorado, Anchor & Reporter for KGO ABC/Capital Cities, San Francisco and Anchor, General Assignment Reporter for KOA here in Denver and is a host of KOA’s Front Range Focus.

She’s a 3rd generation Denverite who’s married to the amazing Intellectual Property Attorney & good friend of CIPA, Jon Tandler, and has two (almost) adult children.  Her hobbies include reading, snow skiing, swimming, hiking, traveling.

Maurice Washington, President and Host of Executive Talk

Maurice Washington is the President and Host of Executive Talk, a television program that he started after years of serving as a business consultant. He found that his style of consulting was better suited for a platform like television so with no television experience or real desire to be on television, Maurice had a lot to learn about himself and the responsibility carried with broadcasting on TV. He worked on the craft at Denver Open Media which is a public access station and developed a pathway to be introduced to Rocky Mountain Christian Television Network which is a syndicated network. Rocky Mountain CTN airs across 16 states nationwide and Executive Talk is now airing in eight of those states within the network.

Executive Talk is a business TV show located in Denver, Colorado that covers a variety of business topics and issues to help business owners along their business journey. The show airs live Tuesday afternoons on Comcast channel 57 from 3:00 – 3:30 pm. If you don’t receive the channel or if you’re located in another state you can watch livestream here.

Roundtables

  • Creating Marketing Materials to Promote your Book(s), Co-hosted by Nick Zelinger and Dan Pratt
  • How to Promote Your Book on Social Media and Still Have Time to Write, Hosted by Mary Walewski
  • Understanding Amazon’s Marketing Services for Authors & Publishers, Hosted by Cheryl Callighan
  • Book Promotion via Public Speaking to Service Groups, Hosted by Jen Zelinger
  • Your Secret Marketing Weapon: Professional Editing, Hosted by Melanie Mulhall
  • How to Get on Radio Talk Shows Nationwide & What To Do On-Air, Hosted by Joe Sabah and Jerry Fabyanic

Meeting Agenda

  • 8:00 a.m. – Doors open
  • 8:00 a.m. – 8:30 a.m. – Meet & Greet w/ Continental Breakfast
  • 8:30 a.m. – 12:00 p.m. – CIPA Presentation


PLEASE NOTE: By attending our meetings, you also acknowledge you are aware that photos are taken and live video is in process, during which your image and/or voice may be recorded for use in educational and/or promotional purposes for Colorado Independent Publishers Association in print, presentations, internet, and/or other forms of media. There is no compensation for such use. CIPA has no affiliation with the Church of Scientology.


CIPA Members Register Here:

Member Meeting Registration

Non-member/Guests Register Here:

  •  x 
Add to Cart

Post-meeting Resources

Check back here after the meeting for any post-meeting handouts, and the recording of the event!

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