Welcome to CIPA’s Summer Series July 2020 Webinar: Connect with Your Readers: Secrets to Email Marketing for Authors, presented by Caitlin Berve, owner of Ignited Ink Writing and CIPA Marketing Chair
This is a virtual webinar to help on the Zoom Meeting platform. Registration is required (see below).
What You’ll Learn About Email Marketing –
Do you have an email list as an author? Do you send emails to your subscribers?
Emails are key to your marketing strategies. They allow you to stay connected with your readers in-between books, build a fanbase before you publish, announce your new releases and events, and give swag to your fans.
In this workshop we’ll discuss how to gather email addresses, what to do with them, and how to tell if your email marketing is working. We will walk through how I and authors I know create emails for our lists and the software available to you. Most importantly, we’ll brainstorm ideas for what to put in your emails.
You will leave with actionable steps for your email list.
About Caitlin –
Caitlin Berve is the owner of Ignited Ink Writing, where she edits novels, creates video tutorials, and writes. Using her MFA, she teaches creative writing at conferences, colleges, and Colorado writers’ organizations. She is programs chair for the Boulder Writers Alliance and co-membership chair for CIPA. Her collection of modern fairy tales When Magic Calls released in April 2020. Caitlin seeks to fill the world with the kind of writing that lingers with readers and find magic in modern times.
CIPA Members Register Here: