November 2017 CIPA Meeting

November 18, 2017 @ 8:30 am – 12:00 pm America/Denver Timezone
Church of Scientology
2340 Blake St
Denver, CO 80205
$35 - Non-Members, $ 20 - Members (6pm night before event)

CIPA Members Register Here:

Member Meeting Registration

Non-member/Guests Register Here:

How Indie Publishers and Bookstores Work Best Together

Presented by Len Vlahos, owner of the Tattered Cover Bookstores

Joining Len will be Daron Muller, Tattered Cover’s Local Author Liaison. This will be a meeting you should not miss!

Here are the top seven reasons why you should come and hear Len’s talk this Saturday:

#1: Learn what bookstores really want and care about when approached by indie publishers and authors about selling a book in their bookstore.

#2: Come to understand the process of book sales to bookstores including the logistics and how consignment sales and returns work.

#3: Appreciate how to make it worth a bookseller’s while to carry your book and how to make your book as appealing as possible.

#4: Grasp the importance of what NOT to do when designing, printing and marketing your book that would dissuade booksellers from wanting to carry your book.

#5: Realize tricks of the trade as to how to get a bookseller’s attention and get your books on their shelves as quickly as possible.

#6: Make connections and learn how to reach some of the key decision-makers at Colorado’s largest independent bookstore!

#7: Get the opportunity to ask all the questions you might have to key people who decide what books will sell in their store and if your book has a good chance.


The November CIPA Meeting Roundtables and Table Hosts/Leaders include:

Editing: Patricia Ross Hugo House Publishing (Topic: What are the different types of editing such as Copy, Content/Structural, Developmental, etc..)

Book Design: Dan Pratt Pratt Brothers Composition (Topic: The Good, The Bad and The Ugly of book designs and why they are so.)

Book Reviews: Patti Thorn Blue Ink Reviews (Topic: What does a book review do for you and your book?)

The Publishing Process/ New Member Orientation: Jan and Joe McDaniel BookCrafters (Topic: The different ways an author can publish a book: Traditional (with or without Agent), Independent, Subsidy and critical pieces needed to professionally publish)

eBooks/Audiobooks: Veronica Yager Yellow Studios and Richard Rieman Audiobook Revolution Productions (Topic: Uploading and seling eBooks and Audiobooks. How and where?)

Marketing: Nick Zelinger NZ Graphics (Topic: One-Sheet creation and use in marketing and essential elements)

Len Vlahos

Len Vlahos, along with his wife Kristen Gilligan, is the owner of the Tattered Cover Bookstores. Tattered Cover is a full service, general indie bookstore founded in 1971, with four locations in Metro Denver, as well as three Tattered Cover branded locations at Denver International Airport. Prior to Tattered Cover, Len was Executive Director of the Book Industry Study Group, and Chief Operating Officer of the American Booksellers Association.

Len Vlahos is also the author of three young adult novels: The Scar Boys (Lerner Publications), a finalist for the American Library Association’s 2014 Morris Award for best debut teen fiction, its sequel, Scar Girl (Lerner Publications), and Life in a Fishbowl, (Bloomsbury), which published in the U.S. in January 2017 and is being published in 12 languages and 18 countries. He has two more books scheduled for publication, one from Bloomsbury (winter/spring 2019) and one from Feiwel & Friends (fall 2019), in collaboration with bestselling young adult author, Julie Halpern. Len and Kristen live in Littleton with their two sons, dog, and cat.

Meeting Agenda

  • 8:00 a.m. – Doors open
  • 8:00 a.m. – 8:30 a.m. – Meet & Greet w/ Continental Breakfast
  • 8:30 a.m. – 12:00 p.m. – CIPA Presentation

PLEASE NOTE: By attending our meetings, you also acknowledge you are aware that photos are taken and live video is in process, during which your image and/or voice may be recorded for use in educational and/or promotional purposes for Colorado Independent Publishers Association in print, presentations, internet, and/or other forms of media. There is no compensation for such use. CIPA has no affiliation with the Church of Scientology.

CIPA Members Register Here:

Member Meeting Registration

Non-member/Guests Register Here:

Post-meeting Resources

Check back here after the meeting for any post-meeting handouts, and the recording of the event!

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