Ghostwriting a Successful Self-Help Book and Successfully Marketing It

Ghostwriting a Successful Self-Book and Successfully Marketing It

A Blog by Mark Graham, Graham Publishing Group

Writing a self-help book or collaborating with a ghostwriting partner on a how-to book is a great way to scratch all kinds of creative itches. Perhaps you’re really good at a particular craft, sport, profession, or art and would like to share your knowledge. Maybe you’re an outstanding cook with recipes you’ve collected over the years, or you would like to share business and leadership skills you’ve perfected.  Even if a topic is not readily apparent to you, there are tips and techniques for writing a self-help book that can help you get started. There are also important steps that need to be taken in marketing the book you’ve just created.

Let’s start with the basics:

Self-Help and How-To represent is the most popular genre in the book industry. Before you share your idea with an established ghost writer, it’s a good idea to understand the market to avoid pitfalls later on. Don’t follow the pack. Think outside the box. Look into the future.

If you’re trying to flesh out an idea for a self-help book, think first about the audience you’re trying to attract, or, in other words, the people you intend to market to.

  • Is your subject matter interesting? (this may require some outside opinions, so don’t be afraid to ask)
  • Will the topic be able to hold their attention over the course of many pages?
  • How popular might your topic be and how big an audience can it realistically attract?

Work with your ghostwriter as you would a business partner.  Take the necessary steps to create a book with direction and flow and actionable steps that your reader can actually use in a positive way. This is part of the writing, but it is also part of the marketing.  Unique is great, but unique and doable is even better.

Even if you collaborate with a highly published ghost writer, creating a self-help book presumes that you are an expert on the subject matter. Share your credentials. Let the reader know why you are the best person to write on your particular subject. If need be, add authority to what you state with third party evidence to prove that what you’re recommending will actually work.

Finally, promote, promote, promote. No one will read your self-help book or how-to if they don’t know about it. Regardless of how you get it published, you’ll need to promote it to build visibility and interest.

If you’d like more information on Successfully Ghostwriting and Marketing a Self-Help Book, visit us online at, give us a call at 720-366-6401, or drop us an email.

About Mark Graham

Mark Graham is a critically acclaimed author who has been writing and editing professionally since 1988. He has written and published five critically acclaimed novels. His credits included collaborations on such notable publications as the educational expose Scars of Love (At-Risk Educational Services, 2008), the acclaimed business book Everything I Know as a CEO I Learned as a Waitress (It’s All Good Publishing, 2007), and the World War II biography Spearhead: Advance and Defend (Amur Books, 2006).  He is the owner and operator of Mark Graham Communications and Graham Publishing Group.

The views expressed herein are not those of Colorado Independent Publishers Association, its officers or directors.  They are solely and completely those of the author. The Colorado Independent Publishers Association will not be held liable for any legal action resulting from information published in this newsletter, and the organization’s insurance will not cover any such action.

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