You’ve Written a Book – Now What?

By Mark Graham, Graham Publishing Group

There are two ways to go now that your book is done, and there are pros and cons to each. Traditional publishing. Independent publishing.

Let’s define them. Traditional publishing is when you create a relationship with a mainstream publishing house, either big or small, who buys the rights to your book in exchange for an advance and the hope of royalties. This mainstream publishing house will, you hope, effectively market your book to the reading public via bookstores and, of course, the Internet.

When you independently publish your book, or self-publish, you are, in effect, the publisher. You control everything from the book cover design and the interior layout to the marketing and distribution of your book. You will sell most of your printed books and ebooks via the Internet, but you will also work with a printer who will fulfill your books to anyone who buys them.

Pros and Cons # 1.  The Time Factor

With traditional publishing, prepare to wait. It can take anywhere from a year to three years from the time your literary agent sells your book to a publisher to the time it hits the selves of the bookstores.  They have their schedule, you have yours.  They are not the same.

With self-publishing, from the time your manuscript is proofread, the cover is designed, the book is laid out for printing, and the finished piece is sent to the printer of your choice, you can have your finished book is as little as two months.

Pros and Cons # 2.  The Matter of Money

With traditional publishing, you are paid an advance. It might be $2,000. It might be $200,000.  While most authors think that mainstream publishers will aggressively market their books, this most often depends on how much they’ve shelled out.  In this day and age, most mainstream publishers also want your participation in marketing your book. So don’t be surprised when they ask about your marketing plan.

With self-publishing, you will be responsible for paying a proofreader, a book designer, and a cover designer. These costs should not be exorbitant, so choose wisely. You will be responsible for marketing. Make sure you choose a printing house that will distribute and fulfill your book. A good book designer will help with this.

In both cases, the key is exposure. Mainstream publishers are responsible for getting your book in the hands of readers.  With self-publication, you are.

Pros and Cons # 3.  The Issue of Control

With traditional publishing, you will have almost no control

With self-publishing, you will control almost everything.

Time to choose.  Please visit for more.

About Mark Graham

Mark Graham, Mark Graham Communications, is a critically acclaimed author who has been writing and editing professionally since 1988. He has written and published five critically acclaimed novels. His credits included collaborations on such notable publications as the educational expose Scars of Love (At-Risk Educational Services, 2008), the acclaimed business book Everything I Know as a CEO I Learned as a Waitress (It’s All Good Publishing, 2007), and the World War II biography Spearhead: Advance and Defend (Amur Books, 2006).  He is the owner and operator of Mark Graham Communications and Graham Publishing Group.

The views expressed herein are not those of Colorado Independent Publishers Association, its officers or directors.  They are solely and completely those of the author. The Colorado Independent Publishers Association will not be held liable for any legal action resulting from information published in this newsletter, and the organization’s insurance will not cover any such action.


Leave Comment

Your email address will not be published. Required fields are marked *